BMW has a long tradition of creating the automotive future. We believe the best way to predict the future is to create it. With the BMW 7 Series we are creating tomorrow’s luxury today. Thanks to game-changing innovations, benchmarking comfort and contemporary design as well as dynamics that are both impressive and highly efficient.
The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design.
The search for pioneering innovations is the driving force for the BMW engineers. With functions such as BMW Gesture Control, they are setting further future-orientated standards in the BMW 7 Series.
The BMW 7 Series extends typical BMW driving pleasure to include the enjoyment of being driven. Passengers who occupy the luxurious seats in the rear enjoy a generous amount of space. Optional Active Comfort Drive chassis technology offers a driving experience of unrestricted comfort and dynamics in every situation. Ambient light design and innovative comfort and entertainment functions ensure a supreme level of relaxed travelling pleasure.
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